This research explored how perceived homophily and reverence of consumers bridge the gap between endorser characteristics and consumer-celebrity para-social interaction (PSI). Online surveys were utilized to collect data from consumers. The results based on structural equation modeling showed that the perceived attractiveness and expertise of a celebrity were separately antecedent to ... https://www.bekindtopets.com/special-deal-Dermatomes-Foerster-Keegan-and-Garrett-map-Posterior-English-hot-value/