A randomized experiment was conducted to assess the effectiveness of three forms of e-mail appeals to prospective members of a newly formed professional group. The baseline condition consisted of an impersonal appeal; prospective members were sent a mass e-mail encouraging them to join. Participants in the personal condition received an e-mail with the same content. prefaced by a pers... https://chefesquipmenters.shop/product-category/cutlery-trays/